• Sat. Jun 15th, 2024

THE FRAME X HOTEL RITZ PARIS IS BACK WITH ANOTHER DROP

Byoxfordnewspaper

Sep 8, 2022

It was one of the most surprising collabs of last year, and now American denim brand Frame has teamed back up with Hotel Ritz Paris, one of the most legendary hotels in the French capital, for a second 44-piece collection. Camilla Fayed, owner of the Ritz Paris, is a big fan of Frame and is friends with the brand’s co-founder Erik Torstensson, so that explains why the iconic hotel chose to venture into the world of fashion with this partnership.

Drop II blends Frame’s classic aesthetic with the luxury feel of the hotel, with tees, sweaters, hoodies, varsity jackets, pyjamas and velvet slippers emblazoned with the Ritz Paris logo, plus a kids line and a pooch puffer so you can keep the whole fam on brand. It’ll set you back a few quid too – the branded eye mask comes in at £90 and the varsity jacket is almost £2000 – but given rooms at the hotel aren’t exactly cheap either it’s not that surprising. Ooh la la indeed.

frame-store.com